It was in 2007 that Turin-based entrepreneur Walter Magnano created the Pyaar scarves brand, which in Hindi means Love: love for life experiences, for different cultures that can be combined, contaminated and told. Fabrics developed from the millenary Indian technical-creative tradition, processed and re-actualised through a stylistic research of made in Italy. Pyaar has become a brand identifying a style made of refinement and internationality, imposing itself not only in Italy, but also overseas. Today, Pyaar's philosophy is characterised by a design collection that stems from the constant search for mediation between industry and craftsmanship. Pyaar's commitment, like that of Spatarella who is its official dealer, is to work on a borderline, balancing the most advanced expressions of creativity and interpreting the emotions of the public.